{"id":35030,"date":"2023-02-11T11:55:03","date_gmt":"2023-02-11T09:55:03","guid":{"rendered":"https:\/\/financer.lt\/?post_type=wiki&#038;p=35030"},"modified":"2024-07-05T15:36:09","modified_gmt":"2024-07-05T12:36:09","slug":"tinklinis-marketingas","status":"publish","type":"wiki","link":"https:\/\/financer.lt\/investavimas\/straipsniai\/tinklinis-marketingas\/","title":{"rendered":"Tinklinis Marketingas &#8211; Pa\u017eadai, ir Pavojai"},"content":{"rendered":"\n<p>Tinklinis Marketingas &#8211; kontraversi\u0161kas (ir gan\u0117tinai populiarus) \u012fmon\u0117s pelno generavimo modelis, kai produktai platinami pritraukiant vis naujus narius (pirk\u0117jus-platintojus).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pa\u017eadai, ar Melas?<\/h4>\n\n\n\n<p>I\u0161 ties\u0173, neretam lietuviui savo kasdieniame gyvenime tenka susidurti su pasi\u016blymais prisijungti prie tinklinio marketingo komandos.<\/p>\n\n\n\n<p>Ir nors daugelio tokie pasi\u016blymai nesudomina, daliai \u017emoni\u0173 galimyb\u0117 ,,sukurti pelning\u0105 versl\u0105&#8221;, ,,prad\u0117ti savo s\u0117km\u0117s istorij\u0105&#8221; bei kiti pa\u017eadai skamba patraukliai. <\/p>\n\n\n\n<p>Aptarkime, ar tinklinis marketingas i\u0161 tikr\u0173j\u0173 gali tai pasi\u016blyti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Kas_yra_Tinklinis_Marketingas\">Kas yra Tinklinis Marketingas?<\/h2>\n\n\n<div class=\"fn_block block_fn_msg_box info\"><div class=\"fn_block__icon\"><\/div><p><strong>Tinklinis Marketingas<\/strong> &#8211; \u012fmon\u0117s produkcijos platinimo modelis, kai produktas platinamas ne per platintojus (pvz. parduotuvi\u0173 tinkl\u0105), o fizinius asmenis, kurie perka produkcij\u0105 bei pritraukia vis nauj\u0173 nari\u0173-pirk\u0117j\u0173.<\/p><\/div>\n\n\n<p>I\u0161 esm\u0117s, tai &#8211; piramid\u0117s principu veikiantis tinklas, kuris nuo nelegalios Finansin\u0117s Piramid\u0117s skiriasi tuo, jog \u010dia yra \u012ftrauktas faktinis produktas. <\/p>\n\n\n\n<p>Pla\u010diau apie tai pakalb\u0117sime v\u0117liau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Veikimo_Modelis\">Veikimo Modelis<\/h3>\n\n\n\n<p>Labai paprastai aptarkime tinklinio marketingo veikimo model\u012f. <\/p>\n\n\n\n<p>Tinklinis Marketingas remiasi produkcijos platinimu per vis nauj\u0173 nari\u0173 pritraukim\u0105, bei dalies produkcijos pardavim\u0105 vartotojams.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tinklin\u0117s Rinkodaros modelis<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full shortcode-no\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/financer.com\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-1.png\" alt=\"\" class=\"wp-image-35143\" srcset=\"https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-1.png 800w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-1-300x169.png 300w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Kiekvienas naujas narys privalo \u012fsigyti pradedan\u010diojo paket\u0105, bei kas m\u0117nes\u012f u\u017esisakyti preki\u0173 u\u017e <strong><em>X<\/em><\/strong> eur\u0173 (da\u017enai, ir daugiau nei 100\u20ac).<\/p>\n\n\n\n<p>\u0160is narys gali pritraukti nauj\u0173 nari\u0173 ir taip kurti savo ,,tinkl\u0105&#8221;, bei gauti procent\u0105 nuo \u017eemesniame lygmenyje esan\u010di\u0173 nari\u0173 generuojam\u0173 \u012fplauk\u0173.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tinklinio Marketingo Pavyzd\u017eiai:<\/h4>\n\n\n\n<ul>\n<li><strong>Amway<\/strong><\/li>\n\n\n\n<li><strong>Young Living<\/strong><\/li>\n\n\n\n<li><strong>Avon<\/strong><\/li>\n\n\n\n<li><strong>Herbalife<\/strong><\/li>\n\n\n\n<li><strong>Tupperware<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Kaip_pritraukiami_nariai\">Kaip pritraukiami nariai?<\/h3>\n\n\n\n<p>Nauji nariai yra pritraukiami naudojant \u012fvairius USP*:<\/p>\n\n\n\n<ul>\n<li>Finansin\u0117s Nepriklausomyb\u0117s galimyb\u0117mis,<\/li>\n\n\n\n<li>Galimybe \u012fsigyti parduotuv\u0117se neprieinamo produkto,<\/li>\n\n\n\n<li>Nusipirkti min\u0117to produkto ,,pigiau&#8221;.<\/li>\n<\/ul>\n\n\n\n<p><sub>*unique-selling-proposition<\/sub><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n<div class=\"fn_block block_fn_msg_box warning\"><div class=\"fn_block__icon\"><\/div><h3 id=\"pritraukimas_gyvai\">Nari\u0173 Pritraukimas &#8211; gyvai<\/h3><p>Esami tinklo nariai si\u016blo prie tinklo prisijungti pa\u017e\u012fstamiems \u017emon\u0117ms.<\/p>\n<p>Taip pat yra organizuojami ir \u012fvair\u016bs susitikimai ir konferencijos, kuriose akcentuojamos tinklin\u0117s rinkodaros galimyb\u0117s, produkto unikalumas.<\/p><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tinklinis_Marketingas_ar_Finansin_Piramid\">Tinklinis Marketingas ar <br>Finansin\u0117 Piramid\u0117?<\/h2>\n\n\n\n<p>Vienas pagrindini\u0173 akcent\u0173, kuriuos kartoja Tinklinio Marketingo propaguotojai yra tas, jog j\u0173 \u012fmon\u0117 neturi nieko bendro su apgaule, vadinama Piramid\u0117s Schema (Finansine Piramide).<\/p>\n\n\n\n<p>I\u0161 ties\u0173, viskas n\u0117ra taip paprasta &#8211; dalis Tinklinio Marketingo \u012fmoni\u0173 savo veikimo modelyje turi nema\u017eai gr\u0117sm\u0119 kelian\u010di\u0173 \u017eenkl\u0173.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full shortcode-no\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/financer.com\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-2.png\" alt=\"\" class=\"wp-image-35146\" srcset=\"https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-2.png 800w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-2-300x169.png 300w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-copy-2-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">MLM tinklas vs Finansin\u0117 Piramid\u0117<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Finansin_Piramid\">Finansin\u0117 Piramid\u0117<\/h3>\n\n\n\n<p>Neteis\u0117ta Piramidin\u0117 Schema yra \u017einoma daugeliui. \u0160ios tikslas &#8211; i\u0161vilioti l\u0117\u0161as i\u0161 investuotoj\u0173, si\u016blant galimyb\u0119 greitai ir lengvai u\u017esidirbti i\u0161 pradin\u0117s ,,investicijos&#8221;.<\/p>\n\n\n\n<p>Finansin\u0117 piramid\u0117 veikia i\u0161viliojant l\u0117\u0161as i\u0161 nauj\u0173 nari\u0173, pa\u017eadant galimyb\u0119 ,,u\u017edirbti&#8221; i\u0161 nauj\u0173 nari\u0173 pritraukimo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h4 class=\"wp-block-heading\">I\u0161laikymas ir Gri\u016btis:<\/h4>\n\n\n\n<ul>\n<li><strong>Finansin\u0119 Piramid\u0119<\/strong> i\u0161laiko vis nauj\u0173 auk\u0173 pritraukimas, finansuojantis auk\u0161tesniuose lygiuose esan\u010dius asmenis.<\/li>\n\n\n\n<li>Galiausiai, piramid\u0117 tampa per didel\u0117 ir nebegali sav\u0119s i\u0161laikyti, tad sugri\u016bva, o aukos praranda l\u0117\u0161as.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Tinklinis_Marketingas\">Tinklinis Marketingas<\/h3>\n\n\n\n<p>Tinklinis Marketingas veikia pakankamai pana\u0161iu principu, kaip ir Finansin\u0117 Piramid\u0117. <\/p>\n\n\n\n<p>\u010cia naujiems tinklo nariams b\u016btina sumok\u0117ti \u012fstojimo mokest\u012f (kaip ir toliau reguliariai pirkti), o \u017eadamo pelno \u0161altinis kyla i\u0161 pardavim\u0173 bei nauj\u0173 nari\u0173 pritraukimo.<\/p>\n\n\n\n<p>Skirtumas tas, jog Tinklinio Marketingo atveju yra platinamas faktinis produktas, tad \u0161i\u0105 piramid\u0119 i\u0161laiko ne tik pati pl\u0117tra, bet ir paties produkto vartojimas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h4 class=\"wp-block-heading\">Tinklo i\u0161laikymas<\/h4>\n\n\n\n<ul>\n<li>Tinklo ,,piramid\u0117&#8221; nesugri\u016bva, nes jos nariai j\u0105 i\u0161laiko savomis l\u0117\u0161omis pirkdami produkcij\u0105.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n<div class=\"fn_block block_fn_msg_box boxed\"><div class=\"fn_block__icon\"><\/div><h3 id=\"pelno_kilme_1\">I\u0161 kur kyla pelnas?<\/h3><p>Problema kyla tada, kai \u012fmon\u0117 didesn\u0119 pelno dal\u012f gauna ne i\u0161 produkcijos pardavimo paprastiems vartotojams, bet i\u0161 piramid\u0117s pl\u0117tros &#8211; tokiu atveju \u012fmon\u0117s veikla yra paremta Finansin\u0117s Piramid\u0117s pagrindais.<\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"Paslpta_Finansin_Piramid\">Pasl\u0117pta Finansin\u0117 Piramid\u0117<\/h3>\n\n\n\n<p>Kaip matote, Finansin\u0117s Piramid\u0117s bei Tinklinio Marketingo modeli\u0173 veikimo principai yra pana\u0161\u016bs.<\/p>\n\n\n\n<p>B\u016btent d\u0117l \u0161ios prie\u017easties dalis Finansini\u0173 Piramid\u017ei\u0173 sugeba ilg\u0105 laik\u0105 gyvuoti pasisl\u0117pusios po Tinklinio Marketingo kauke.<\/p>\n\n\n<div class=\"fn_block block_fn_msg_box warning\"><div class=\"fn_block__icon\"><\/div><h3 id=\"paslepta_piramide\">Pasl\u0117pta Piramid\u0117<\/h3><p>Pasl\u0117pta finansin\u0117 piramid\u0117 parduoda produkcij\u0105 kaip ir tinklinis marketingas, tik \u0161iuo atveju did\u017eioji pelno dalis ateina ne i\u0161 pardavim\u0173, o i\u0161 nauj\u0173 nari\u0173 pritraukimo.<\/p><\/div>\n\n\n<h4 class=\"wp-block-heading\">Slidi Riba<\/h4>\n\n\n\n<p>Riba tarp Tinklinio Marketingo bei Finansin\u0117s Piramid\u0117s gali b\u016bti itin slidi.<\/p>\n\n\n\n<p>I\u0161 esm\u0117s, dalis s\u0117kming\u0173 Tinklinio Marketingo versl\u0173 veikia kaip Finansin\u0117 piramid\u0117, bet geba <em>palenkti<\/em> \u012fstatymus.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Viskas slypi antkainyje<\/h5>\n\n\n\n<p>Piramid\u0117 yra finansuojama i\u0161 \u012fstojimo mokes\u010dio bei dideli\u0173 produkcijos antkaini\u0173, o pats antkainis pirk\u0117jams yra grind\u017eiamas ,,ypatingomis produkcijos savyb\u0117mis&#8221;, kurioms n\u0117ra \u012frodym\u0173 ar sertifikat\u0173.<\/p>\n\n\n\n<p>Be to, dideli antkainiai paslepiami teiginiais, jog \u0161i\u0105 produkcij\u0105 nariai \u012fsigyja su nuolaida.<\/p>\n\n\n\n<p>Ir nors teori\u0161kai toks verslas dalinai i\u0161silaiko i\u0161 pardavim\u0173, fakti\u0161kai j\u012f i\u0161laiko nuolatinis nari\u0173 l\u0117\u0161\u0173 \u012fne\u0161imas, kuris yra palaikomas \u012fvairiais pa\u017eadais, ,,komandos&#8221; poj\u016b\u010diu bei kuriamu entuziazmu ,,susitikim\u0173&#8221; metu.<\/p>\n\n\n<div class=\"fn_block block_fn_button  buttons  is-flex is-flex-direction-column is-align-items-center\"><a href=\"https:\/\/financer.lt\/pasiskolink\/\" class=\"button  is-rounded is-primary is-inverted is-outlined is-medium is-fullwidth\" target=\"_blank\"  >Nepermok\u0117kite ir u\u017e paskolas: Kredit\u0173 Palyginimas<\/a><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Pelnas_Tyrimo_Rezultatai\">Pelnas: Tyrimo Rezultatai<\/h2>\n\n\n\n<p>Jau min\u0117jome, jog Tinklinis Marketingas veikia produkcij\u0105 perkant nariams (pirk\u0117jams), tuo pa\u010diu suteikiant galimyb\u0119 u\u017edirbti i\u0161 tolimesni\u0173 nari\u0173 pritraukimo \u012f tinkl\u0105.<\/p>\n\n\n\n<p>I\u0161 esm\u0117s, d\u0117l \u0161ios galimyb\u0117s pirk\u0117jai yra vadinami ,,partneriais&#8221;, ,,konsultantais&#8221;, ar tiesiog platintojais. \u010cia i\u0161kyla viena pagrindini\u0173 problem\u0173 &#8211; objektyvios, faktin\u0117s informacijos nepateikimas. <\/p>\n\n\n<div class=\"fn_block block_fn_msg_box key-takeaways\"><div class=\"fn_block__icon\"><\/div><h3 id=\"klientu_paieska\">Ie\u0161komi ne pardav\u0117jai, o klientai<\/h3><p>Vadinamiems ,,potencialiems partneriams&#8221; yra \u017eadamos auk\u0161tos pelno galimyb\u0117s d\u0117l to, nes fakti\u0161kai jie yra tiesiog klientai, kurie \u012fne\u0161 l\u0117\u0161\u0173.<\/p>\n<p>Ir nors u\u017edarbis i\u0161 Tinklinio Marketingo yra \u012fmanomas, yra nuslepiami statistiniai skai\u010diai.<\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"i350_MLM_moni_tyrimas\">350 MLM \u012fmoni\u0173 tyrimas<\/h3>\n\n\n\n<p>FTC publikuoto tyrimo duomenimis (2011 m. atliktas Consumer Awareness Institututo prezidento Jon M. Taylor), i\u0161 i\u0161analizuot\u0173 350 Tinklinio Marketingo schem\u0173, net 99% ,,partneri\u0173&#8221; praranda l\u0117\u0161as.<\/p>\n\n\n\n<p>T\u0105 patvirtina ir vie\u0161ai prieinami duomenys, surinkti i\u0161 30-ies skirting\u0173 MLM (Tinklinio Marketingo) \u012fmoni\u0173.<\/p>\n\n\n\n<p>Tai rei\u0161kia, jog tik 1% platintoj\u0173 sugeba generuoti pajamas, o lik\u0119 &#8211; i\u0161laiko tinkl\u0105 bei  jo vir\u0161uje esan\u010dius asmenis. <\/p>\n\n\n\n<p>Ironi\u0161ka, ta\u010diau net neteis\u0117tos Finansin\u0117s Piramid\u0117s pelningumas yra didesnis &#8211; to paties tyrimo duomenimis, l\u0117\u0161as praranda ,,tik&#8221; 90% nukent\u0117jusi\u0173j\u0173.<\/p>\n\n\n<div class=\"fn_block block_fn_button  buttons  is-flex is-flex-direction-column is-align-items-center\"><a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/public_comments\/trade-regulation-rule-disclosure-requirements-and-prohibitions-concerning-business-opportunities-ftc.r511993-00008%C2%A0\/00008-57281.pdf\" class=\"button  is-rounded is-light is-primary is-medium is-arrow is-fullwidth\" target=\"_blank\"  >Skaitykite vis\u0105 tyrim\u0105 \u010dia<\/a><\/div>\n\n\n<h4 class=\"wp-block-heading\">Pelningumo Tyrimas, FTC.gov<\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-fn-tables shortcode-no\"><table><thead><tr><th>\u012emon\u0117,<br>Ataskaitos metai<\/th><th>Min. metin\u0117 kaina efekt. pritraukimui<\/th><th>Lygis, ties kuriuo realu<br>gauti pelno<\/th><th>% dalyvi\u0173, pasiekusi\u0173 \u0161\u012f lyg\u012f<\/th><th>% dal.,<br>gavusi\u0173 pelno <\/th><th>% dalyvi\u0173,<br>praradusi\u0173<br>pinigus<\/th><\/tr><\/thead><tbody><tr><td>Amway<br>(2001)<\/td><td>$2090<\/td><td>Platina<\/td><td>0.60%<\/td><td>0.06%<br>1 i\u0161 1667<\/td><td><strong>99.94%<\/strong><\/td><\/tr><tr><td>Mona Vie<br>(2008)<\/td><td>$2306<\/td><td>Star 500<\/td><td>1.95%<\/td><td>0.29%<br>(1 i\u0161 345)<\/td><td><strong>99.71%<\/strong><\/td><\/tr><tr><td>MXI Corp<br>(2009)<\/td><td>$2232<\/td><td>Sidabrinis<br>Executive<\/td><td>3.75%<\/td><td>0.56%<br>(1 i\u0161 179)<\/td><td><strong>99.44%<\/strong><\/td><\/tr><tr><td>Nikken<br>(2007)<\/td><td>$2450<\/td><td>Auksinis<\/td><td>0.82%<\/td><td>0.082%<br>(1 i\u0161 1216)<\/td><td><strong>99.12%<\/strong><\/td><\/tr><tr><td>Nu Skin<br>(2008)<\/td><td>$2545<\/td><td>Kvalifikuotas<br>Executive<\/td><td>6.22%<\/td><td>0.62%<br>(1 i\u0161 161)<\/td><td><strong>99.38%<\/strong><\/td><\/tr><tr><td>Reliv<br>(2005)<\/td><td>$2306<\/td><td>Key Direktorius<\/td><td>3.12%<\/td><td>0.312%<br>(1 i\u0161 321)<\/td><td><strong>99.69%<\/strong><\/td><\/tr><tr><td>SendOutCards<br>(2009)<\/td><td>$2232<\/td><td>Vyresnysis<br>Vadybininkas<\/td><td>4.22%<\/td><td>0.35%<br>(1 i\u0161 286)<\/td><td><strong>99.65%<\/strong><\/td><\/tr><tr><td>Sunrider<br>(2007)<\/td><td>$2450<\/td><td>Verslo<br>Lyderis<\/td><td>11.19%<\/td><td>1.12%<br>(1 i\u0161 89)<\/td><td><strong>98.9%<\/strong><\/td><\/tr><tr><td>Symmetry<br>(2003)<\/td><td>$2175<\/td><td>$201-500<br>\/m\u0117n. lygis<\/td><td>3.3%<\/td><td>0.33%<br>(1 i\u0161 303)<\/td><td><strong>99.67%<\/strong><\/td><\/tr><tr><td>Th. Noni Intl.<br>(2007)<\/td><td>$2306<\/td><td>Jade<\/td><td>3.59%<\/td><td>0.36%<br>(1 i\u0161 278)<\/td><td><strong>99.64%<\/strong><\/td><\/tr><tr><td>Tupperware<br>(2008)<\/td><td>$2545<\/td><td>Vadybininkas<\/td><td>2.85%<\/td><td>0.285%<br>(1 i\u0161 351)<\/td><td><strong>99.71%<\/strong><\/td><\/tr><tr><td>USANA<br>(2005)<\/td><td>$2545<\/td><td>Siek\u0117jas<br>(achiever)<\/td><td>4.7%<\/td><td>0.47%<br>(1 i\u0161 213)<\/td><td><strong>99.53%<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Jon M. Taylor Tyrimas, 2011m.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Pavojai_kuri_reikia_saugotis\">Pavojai, kuri\u0173 reikia saugotis<\/h2>\n\n\n\n<p>Aptarkime da\u017enas savybes, kurias galima pasteb\u0117ti daugumoje ,,agresyviai&#8221; veikl\u0105 vykdan\u010di\u0173 Tinklinio Marketingo versl\u0173.<\/p>\n\n\n\n<p>Jei jus domina tinklo veikla, ta\u010diau pasteb\u0117jote kelet\u0105 i\u0161 i\u0161vardint\u0173 po\u017eymi\u0173 &#8211; patariame gerai pagalvoti prie\u0161 prisijungiant prie tokios \u012fmon\u0117s komandos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Emocinis_Naratyvas\">Emocinis Naratyvas<\/h3>\n\n\n\n<p>Vienas da\u017eniausi\u0173 ,,kabliuk\u0173&#8221;, kuriais norima u\u017everbuoti naujus partnerius, yra apeliavimas \u012f \u0161i\u0173 asmen\u0173 gyvenimo problemas bei tai, kaip tinklinis marketingas gali jas i\u0161spr\u0119sti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full shortcode-no\"><img decoding=\"async\" width=\"800\" height=\"250\" src=\"https:\/\/financer.com\/app\/uploads\/sites\/15\/2023\/02\/untitled-77.png\" alt=\"\" class=\"wp-image-35161\" srcset=\"https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-77.png 800w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-77-300x94.png 300w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-77-768x240.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Naudojamos Problemos<\/h4>\n\n\n\n<p>Problemos gali b\u016bti visokios &#8211; nepagarba darbe, laiko stygius, per ma\u017eas atlyginimas, monotonija ir taip toliau. Da\u017enai naudojama ,,s\u0117km\u0117s istorijos&#8221; praeitis, kuri turi rezonuoti su publikos savijauta.<\/p>\n\n\n\n<p>Publikai pasijutus suprastai, yra pristatomas ,,vis\u0173 problem\u0173 sprendimas&#8221; &#8211; tinklinio marketingo ,,Verslo Galimyb\u0117&#8221; bei tai, kaip ji visk\u0105 i\u0161spr\u0119s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sprendimas &#8211; tinklinis marketingas<\/h4>\n\n\n\n<p>Pa\u017eadai b\u016bna \u012fvair\u016bs &#8211; jus visi gerbs, tur\u0117site marias laiko, gausite pasyvi\u0173 pajam\u0173, kursite savo komand\u0105 ir pana\u0161iai. Taip pat vykdomas ir emocinis \u0161anta\u017eas &#8211; apeliuojama \u012f gailest\u012f, kur\u012f jusite ateityje, jei praleisite \u0161i\u0105 prog\u0105.<\/p>\n\n\n\n<p>Deja, \u0161is problemos sprendimas yra paremtas emocine manipuliacija, o ne statistiniais duomenimis &#8211; \u0161ie da\u017eniausiai n\u0117ra pateikiami, arba yra i\u0161kraipomi.<\/p>\n\n\n<div class=\"fn_block block_fn_button  buttons  is-flex is-flex-direction-column is-align-items-center\"><a href=\"https:\/\/financer.lt\/how-to\/50-verslo-ideju\/\" class=\"button  is-rounded is-primary is-medium is-arrow is-fullwidth\" target=\"_blank\"  >Sveikesni \u0161ansai: 50 verslo id\u0117j\u0173!<\/a><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"emesn_nei_Rinkos_Kaina\">,,\u017demesn\u0117 nei Rinkos Kaina&#8221;<\/h3>\n\n\n\n<p>Dar vienas da\u017enas teiginys, kur\u012f galima i\u0161girsti daugumoje Tinklinio Marketingo \u012fmoni\u0173 susirinkim\u0173, yra tas, jog jie gali produkcij\u0105 pasi\u016blyti \u017eymiai pigiau.<\/p>\n\n\n\n<p>\u0160is teiginys grind\u017eiamas tuo, jog Tinklinis Marketingas pa\u0161alina tarpininkus &#8211; rinkodaros i\u0161laidas, didmeninius platintojus ir pana\u0161iai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full shortcode-no\"><img decoding=\"async\" width=\"800\" height=\"250\" src=\"https:\/\/financer.com\/app\/uploads\/sites\/15\/2023\/02\/untitled-78.png\" alt=\"\" class=\"wp-image-35164\" srcset=\"https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-78.png 800w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-78-300x94.png 300w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-78-768x240.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Kaina slypi antkainiuose<\/h4>\n\n\n\n<p>Vis d\u0117lto n\u0117ra paminima, jog pirkdami produkcij\u0105, i\u0161laikysite kelet\u0105 lygi\u0173 ,,partneri\u0173&#8221;, esan\u010di\u0173 vir\u0161 j\u016bs\u0173 &#8211; ir visa tai b\u016bna \u012fskai\u010diuota \u012f antkainius.<\/p>\n\n\n\n<p>Tod\u0117l b\u016btina lyginti produkcijos kain\u0105 su realia pana\u0161i\u0173 produkt\u0173 kaina rinkoje. O jei si\u016bloma kaina n\u0117ra ma\u017eesn\u0117, reikia itin atid\u017eiai \u012fvertinti paties produkto kokyb\u0119.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Iskirtinis_Produktas\">,,I\u0161skirtinis Produktas&#8221;<\/h3>\n\n\n\n<p>Kitas aspektas, da\u017enas Tinklinio Marketingo modeliui, yra produkcijos i\u0161skirtinumo k\u0117limas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full shortcode-no\"><img decoding=\"async\" width=\"800\" height=\"250\" src=\"https:\/\/financer.com\/app\/uploads\/sites\/15\/2023\/02\/untitled-79.png\" alt=\"\" class=\"wp-image-35167\" srcset=\"https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-79.png 800w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-79-300x94.png 300w, https:\/\/financer.global\/app\/uploads\/sites\/15\/2023\/02\/untitled-79-768x240.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Nes\u0105\u017einingos reklamos prasm\u0117<\/h4>\n\n\n\n<p>Tinklinio Marketingo verslai i\u0161silaiko i\u0161 savo nari\u0173 bei j\u0173 dideli\u0173 i\u0161laid\u0173 produkcijai, tad yra svarbu palaikyti poj\u016bt\u012f, jog pinigai i\u0161leisti ne veltui.<\/p>\n\n\n\n<p>Neretai, produkcija neturi pripa\u017e\u012fstamo sertifikato, o apra\u0161omos ypatingos savyb\u0117s yra perd\u0117tos bei neturi mokslinio pagrindimo.<\/p>\n\n\n<div class=\"fn_block block_fn_msg_box info\"><div class=\"fn_block__icon\"><\/div><h3 id=\"bukite_atsargus\">B\u016bkite Atsarg\u016bs<\/h3><p>Nesakome, jog visi tinklai renkasi nes\u0105\u017eining\u0105 produkcijos reklamavim\u0105, ta\u010diau patariame pasisaugoti t\u0173, kurie taip daro.<\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"Bendruomenikumo_Entuziazmo_jausmai\">Bendruomeni\u0161kumo, Entuziazmo jausmai<\/h3>\n\n\n\n<p>Galiausiai, da\u017enai planuojam\u0173 susitikim\u0173, konferencij\u0173 metu yra apeliuojama \u012f bendruomeni\u0161kum\u0105, kaip ir yra keliamas entuziazmas.<\/p>\n\n\n\n<p>Tinkl\u0105 ple\u010diantys asmenys stengiasi sukurti palaikymo, komandos poj\u016bt\u012f, tarsi j\u016bs tapsite bendruomen\u0117s dalimi, kuri jus palaikys bei pad\u0117s siekti tiksl\u0173.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ne naujas \u0161eimos narys, o pirk\u0117jas<\/h4>\n\n\n\n<p>I\u0161 ties\u0173, neretai \u0161ie jausmai yra kuriami siekiant nukreipti d\u0117mes\u012f nuo fakto, jog ne \u012fmon\u0117s atstovai jus palaiko, ta\u010diau j\u016bs i\u0161laikote juos.<\/p>\n\n\n\n<p>Taip pat yra kuriamas ir entuziazmas &#8211; poj\u016btis, lyg tinklinis marketingas pakeis j\u016bs\u0173 gyvenim\u0105 ir tai yra j\u016bs\u0173 gyvenimo \u0161ansas. <\/p>\n\n\n\n<p>Jei gird\u0117jote \u0161i\u0105 ar pana\u0161ias frazes, b\u016bkite atsarg\u016bs &#8211; nepamir\u0161kite aptarto 350 MLM \u012fmoni\u0173 tyrimo duomen\u0173.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Ne_visas_Tinklinis_Marketingas___blogas\">Ne visas Tinklinis Marketingas &#8211; blogas<\/h2>\n\n\n\n<p>Aptar\u0117me daugyb\u0119 Tinklinio Marketingo pavoj\u0173 bei neigiam\u0173 aspekt\u0173. Ta\u010diau i\u0161 ties\u0173, ne visas Tinklinis Marketingas yra nepateisinamas.<\/p>\n\n\n\n<p>Yra \u012fmoni\u0173, kurios orientuotos \u012f produkcijos pardavim\u0105 galutiniams vartotojams &#8211; t.y. ,,partneriai&#8221; parduoda prekes paprastiems \u017emon\u0117ms, kurie patys ne\u012fsitraukia \u012f tinkl\u0105.<\/p>\n\n\n\n<p>Jei \u012fmon\u0117s produkcija kokybi\u0161ka bei verta savo kainos &#8211; \u0161is platinimo modelis gali b\u016bti gan\u0117tinai optimalus vartotojui.<\/p>\n\n\n<div class=\"fn_block block_fn_msg_box company\"><div class=\"fn_block__icon\"><\/div><h3 id=\"_k_atsivelgti\">\u012e k\u0105 atsi\u017evelgti?<\/h3><p>Svarbiausia, jog \u012fmon\u0117 neb\u016bt\u0173 koncentruota \u012f u\u017edarb\u012f i\u0161 nauj\u0173 nari\u0173 pritraukimo, bei suteikt\u0173 objektyvi\u0105 bei s\u0105\u017eining\u0105 informacij\u0105 tiek apie prekes, tiek apie platinimo veikl\u0105.<\/p><\/div>\n\n\n<p><\/p>\n","protected":false},"author":100,"featured_media":35033,"comment_status":"open","ping_status":"closed","template":"","meta":{"disable_branded_featured_image":true,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ep_exclude_from_search":false,"footnotes":""},"categories":[35],"_links":{"self":[{"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/wiki\/35030"}],"collection":[{"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/wiki"}],"about":[{"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/types\/wiki"}],"author":[{"embeddable":true,"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/comments?post=35030"}],"version-history":[{"count":50,"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/wiki\/35030\/revisions"}],"predecessor-version":[{"id":81439,"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/wiki\/35030\/revisions\/81439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/media\/35033"}],"wp:attachment":[{"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/media?parent=35030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financer.lt\/wp-json\/wp\/v2\/categories?post=35030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}